Applied Specialties, Inc. will be known as a leading water treatment provider serving the needs of Power, Industrial and Municipal customers through Technology, Solutions and Service. We will strive to improve our customer's bottom line by improving their production, reducing their costs and developing new applications. We promise to continuously improve the quality of our service and products.

Applied Specialties will accomplish these goals by:

1. Offering customers service and technology specifically geared to their individual needs.
2. Providing technically superior water treatment service and products.
3. Generating maximum cost and performance benefits for our clients.
4. Solving problems through innovation.
5. Developing safer, cleaner, and more environmentally conscious technologies, and
6. Treating customers with the respect and honesty they deserve.